New KFC 395 Meal

The new commercial for the 395 calorie $3.95 meal got me thinking. How would our eating habits change if the price of food was all based on a penny per calorie? Just to give you an idea of what that means, a Big Mac meal from Mc Donalds (big mac, large fry and medium coke) would cost you $10.95. Would you pay that much? Imagine how pricing this way could completely change the obesity epidemic in this country. I know it will never happen, but wouldn't it be great if it did?